OneFootball Business — Reach 645M football fans with your brand
REACH 645M FOOTBALL FANS WITH YOUR BRAND
Premium ad placements inside the OneFootball app and web, across 194 countries.
YOUR AUDIENCE
WHERE BRANDS REACH FOOTBALL FANS
203M
Owned Reach
645M
Ecosystem Reach
300+
Content Creators
OUR PARTNERS
Trusted by Global Brands
We created success stories together with these brands - just to name a few ...
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HOW IT WORKS
Book your ad inventory
Three simple steps to get your brand in front of millions of football fans.
STEP 01
DISPLAY
VIDEO
NATIVE
Choose Your Ad Format
Pick from Display, Video, Branded Content or Ambassador placements — running directly inside the OneFootball app & web.
STEP 02
JUNE 2026
11
WORLD CUP KICK-OFF
Pick Your Moment
Match days, World Cup takeovers or always-on campaigns. Be there when fans are most engaged.
STEP 03
645M
Reach Your Fans
Your campaign goes live to up to 645M football fans across 194 countries — measured by our impact suite.
WHY NOW
The FIFA World Cup 2026 kicks off June 11.
It's not just a tournament – it's six weeks where the whole world comes together.
When strangers connect across borders and a single goal can lift up an entire nation. And for brands? It's the rare moment when passion meets attention on an unprecedented scale.
FORMATS
AD FORMATS FOR EVERY CAMPAIGN GOAL
Different ways to activate with OneFootball – from standard formats to fully custom campaigns.
DISPLAY
Display ads in a premium environment where fans are most engaged – match days, live content and homepage takeovers.
VIDEO
Pre-roll before World Cup highlights, official team content and exclusive footage fans can't find anywhere else.
INTEGRATIONS
Native placements integrated seamlessly into the OneFootball editorial experience.
STORYTELLING
Long-form, immersive stories built around the moments fans care about most.
BRANDED CONTENT
Custom content produced with our editorial team to engage fans authentically.
AMBASSADORS
Trusted Network Access to active players, legends and influencers globally.
Display ads for maximum visibility
Display ads in a premium environment where fans are most engaged – match days, live content and homepage takeovers.
Display line-up
Sticky banner, medium/large rectangle, photo ad, mobile poster ad.
Match day takeover
Maximum share of voice with 3.5M+ impressions per day.
Homepage takeover
100% share of voice across app & web with 3.5M+ impressions per day.
Video ads before World Cup highlights
Pre-roll before World Cup highlights, official team content and exclusive footage fans can't find anywhere else.
WC match highlights
Premium pre-roll before the most-watched moments of the tournament.
Exclusive content
Official team content fans can't find anywhere else.
Behind-the-scenes footage
Locker room, training, and player stories from the world's biggest stage.
AMBASSADORS
Ambassador campaigns with top football players
We've built relationships with active players, legends and influencers globally. Your brand can leverage this network for authentic storytelling that fans engage with.
REAL CAMPAIGNS. REAL RESULTS.
Campaign results you can measure
Emotion drives decisions, but data justifies budgets. That's why we've built a measurement suite that proves campaign impact on the metrics your business actually cares about.
+6.2%
awareness lift
+3.3%
consideration increase
+4.5%
preference improvement
+2.0%
purchase intent growth
Get your customized media strategy
Fill out the form to receive a customized media strategy review and learn how your brand can meaningfully connect with millions of active football fans.